Keynote Speakers for ICIBM 2018
Prof. Cheol Park
Korea University, South Korea
Cheol Park (Ph.D. in Business Administration) is a Professor at Korea University, South Korea. He received his B.A. in Economics, M.B.A. and Ph.D. from Seoul National University. He worked for Samsung as assistant manager of global marketing before joining academic area. He has been a visiting scholar at Vanderbilt University, University of Hawaii, and Mongolia International University. His research interests include marketing in digital environment and sustainable management with creating social value. He has published papers in influential journals such as International Marketing Review, Journal of Business Research, Industrial Marketing Management, and Journal of Interactive Marketing.
Speech Title: Deception Problems in e-Commerce: Determinants and Recovery Efforts
Abstract: The seller is easy to deceive the buyer in online transactions, because there is no face-to-face contact. As e-commerce has been increasing, there have found a lot of customer complaints. Most of the complaints are related to the deception by the seller. Previous studies on deception in marketing area have focused on exaggerative advertising, hard sell, and etc. In online shopping area, the study of deception has concentrated on intentional information distortion and non-delivery after payment. The study was performed to survey the consumer unsatisfactory experiences online. Key factors relating consumer, company, trade procedure, and result of the trade found to influence their perceived deception in e-commerce. Impulse buying (consumer), company reputation (corporate), unfair deal (procedure), and perceived seriousness of consequence (the result) were selected variables in the model. A survey on 531 people were performed in Korea. As a result, all independent variables have had significant impacts on the perceived deception. Among them, "unfair deal" had greatest impact. Perceived deception has had a negative effect on repurchase intention. But even though the seller deceived the buyer, the more the recovery efforts they did, the higher the repurchase intention. In other words, the seller's recovery effort roles a moderation. First of all, the seller should deal fairly not to deceive customers, the fairness of procedure is the most important thing in e-commerce. Correct shipping and company reputation are also important decreasing the feeling of deception for customers. Finally, it should provide sufficient information so as not to purchase impulsively. and If you make a mistake and the seller shall be immediately restored every effort.
Assoc. Prof. Vincent TY Ng
Hong Kong Polytechnic University, Hong Kong
Vincent Ng received the B.Sc. degree in mathematics and computing science from the Simon Fraser University, Canada in 1982. He later studied in the University of Waterloo, Canada, and received his M. Math degree there in 1986. In 1994, he received his Ph.D. degree from Simon Fraser University. At present, he is an associate professor in the Department of Computing of the Hong Kong Polytechnic University. In PolyU, he received a number of awards in teaching and professional services. Dr. Ng is now the director of the Joint PolyU/IBM Enterprise Data Analytics Laboratory. His research interests include databases, data analytics and bioinformatics. He has many publications in academic journals and international conferences including Neurocomputing, Computational and Mathematical Methods in Medicine, ACM Transactions on Computing Education, IEEE/ACM Transactions on Computational Biology and Bioinformatics, Journal of Computers in Biology and Medicine, International Journal of Artificial Intelligence Tools, IEEE TKDE, Mathematical Biosciences, and Journal of Clinical Oncology. Besides teaching and research, Dr. Ng is active in consultancy work and professional services. He received several awards from PolyU for his contributions in the consultancy area. He has been working with different government units in the HKSAR, such as the Securities and Futures Commission, Social Welfare Department, the Immigration Department, the Department of Justice, the Police Department, the Employment and Manpower Bureau, QEF, and the Civil Service Training and Development Institute. In the professional community, he has been the chairman of the Information Technology Division of the Hong Kong Institute of Engineers, a board member of The Hong Kong Institute for IT Professional Certification, and has organized a number of international conferences.
Prof. Alexander Wollenberg
St. George’s University, Grenada
Alexander Wollenberg is Professor of Business and Management at St. George’s University in Grenada, West Indies. He obtained his PhD from National University of Singapore in 2011 specialising in innovation management of high-tech companies in emerging economies. His MA is in International Relations completed at Waseda University in Tokyo, Japan in 2003. He is currently on the Editorial Advisory Board of IGI Global Publishing and a Member of IEDRC and the Academy of International Business (AIB). His research interests include economic development and integration, as well as consumer behaviour in emerging markets.